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Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (podcast episode #52)
March 20, 2023
Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (podcast episode #51)
March 13, 2023
SEO and Content Creation: Case studies about an AI ad tool, social proof, and research-informed search engine optimization
March 8, 2023 — Read on for examples from a tech publication, partner ecosystem platform, and B2B e-learning platform.
Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50)
March 7, 2023 — Listen to Melissa-Ann Chan, Head of Marketing, Arta Finance, discuss marketing for artificial intelligence (AI) and machine learning (ML), taking Google Pay adoption from 0 to becoming the largest digital payments app in India, and much more.
Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance
March 1, 2023 — Read on for examples from the world’s largest animal health company, a commercial gym equipment manufacturer, and a SaaS company.
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