Practical Case Studies, Research and Training for Marketers

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Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (podcast episode #52)

Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (podcast episode #52)

March 20, 2023

Marketing Funnel: Proven strategies for generating interest (specific examples)

Marketing Funnel: Proven strategies for generating interest (specific examples)

March 15, 2023

Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (podcast episode #51)

Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (podcast episode #51)

March 13, 2023

 


Create and optimize high-converting webpages

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More from MarketingSherpa Reporters

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SEO and Content Creation: Case studies about an AI ad tool, social proof, and research-informed search engine optimization

SEO and Content Creation: Case studies about an AI ad tool, social proof, and research-informed search engine optimization

March 8, 2023 — Read on for examples from a tech publication, partner ecosystem platform, and B2B e-learning platform.

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Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50)

Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50)

March 7, 2023 — Listen to Melissa-Ann Chan, Head of Marketing, Arta Finance, discuss marketing for artificial intelligence (AI) and machine learning (ML), taking Google Pay adoption from 0 to becoming the largest digital payments app in India, and much more.

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Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance

Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance

March 1, 2023 — Read on for examples from the world’s largest animal health company, a commercial gym equipment manufacturer, and a SaaS company.

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